Business shapes the world we live in. It drives the products and services we use and consume. It impacts the economic and environmental well-being of communities. It shapes the quality of one’s life.

From democratising access to products and services to creating solutions to some of the world’s most pressing challenges, we take a broader view of value-creation. We work with founders, investors and stakeholders building businesses that add value, not just valuations. We combine purpose, principles, great practices and profit.

shared vision

We work with great people who have the ability and appetite to do things differently, to do things better. 


We navigate challenging terrain, and bring the determination, sensitivity and tenacity to see it through.

shared outcomes

We take pride in the companies we fuel, and see their success as our success. This is reflected in our work and our relationships.


Our proprietary protocol – AMANI™ – helps leaders, investors and entrepreneurs build tomorrow’s businesses. 


Leadership is a practice, not a title

To grow and have an impact, business owners and investors need the right leadership team on board. We ensure they have the people with the competence, character and commitment to deliver.


From where we are to where we can be

We enable companies to think through the future of their business. Navigating disruption and increasing demand for resources, we help them develop the right strategy to thrive in an ever-changing world.


The power of a few good people

We bring together a community of innovators disrupting business as usual. From business owners and successors to investors and entrepreneurs, our members have one thing in common – they’re all great people.

meet the founder

A Mission for Progress

Deborah Webster


Deborah’s experience ranges from advising multi-generational family businesses to developing solutions for communities living on less than $2 a day. She has unique insight on the impact business has on society, and the mindset and motivations of people involved. She has worked with founders to translate vision into reality, built high-performance teams and developed multi-stakeholder business models. At the core of her work is her inquisitive mind and a desire to find optimal solutions for the many, not just the few.


Get in touch to explore how AMANI CIRCLE can add value to you.