Technology in the right hands can improve the lives of millions of people. That takes the right thinkers, leaders and doers.

Deborah Webster

Founder – AMANI CIRCLE

Business shapes the world we live in. It drives the products and services we use and consume. It impacts the economic and environmental well-being of communities. It shapes the quality of one’s life.

From democratising access to products and services to creating solutions to some of the world’s most pressing challenges, we take a broader view of value-creation. We work with founders, investors and stakeholders building businesses that add value, not just valuations. We combine purpose, principles, great practices and profit.

shared vision

We work with great people who have the ability and appetite to do things differently, to do things better. 

determination

We navigate challenging terrain, and bring the determination, sensitivity and tenacity to see it through.

shared outcomes

We take pride in the companies we fuel, and see their success as our success. This is reflected in our work and our relationships.

THE ART AND SCIENCE OF BUSINESS

Our proprietary protocol – AMANI™ – enables investors to gain an in-depth understanding of individuals’ ability to deliver and safeguard returns.

THE RIGHT FOUNDER AND IDEA

Founders – their capabilities, understanding of the market and motivations for building a business are indicators of the likelihood of success. Our protocol vets the founders and if they have what it takes to succeed.

CAPABILITIES AND COMMITMENT

The right team is key to turn an idea into reality and growth into profit. Our protocol enables investors to gain an in-depth understanding of the team, including their competence, mindset, aspirations, values, circumstances and commitment to deliver.

THE ECOSYSTEM TO SCALE

To scale and enjoy sustainable growth companies need the right people, partners, experience and strategy. Our protocol maps and aligns the mindset and motivations of the ecosystem required to scale and grow.

AMANI is more than a name

ASPIRATIONS and WISHES in ARABIC

PEACE and HARMONY in SWAHILI

meet the founder

Good People Make Good Business

Deborah Webster

FOUNDER & CHIEF CATALYST

Deborah operates at the nexus between technology and humanity. She has a particular interest in the utilisation of technology such as Blockchain and AI, and how these can shape business and society.

Deborah enables investors to peel back the layers on the people behind the technology, and the potential impact of what they’re building. She helps them distinguish between founders with real potential and the bs artists. Key to this is the AMANI™ protocol – a framework she developed after spotting a pattern between teams that make it, those that don’t, and the subsequent keys to success.

Deborah writes about redefining business as usual and is a frequent speaker on leadership, innovation and ethical practices around data and technology.

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