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About Us

The application of technology is compelling. But the thinking of the founders, what drives them and their sense of what’s right is going to be the real differentiator in building businesses that thrive.

About Us

The application of technology that positively serves millions of people is compelling. But the thinking of the founders, what drives them and their sense of what’s right is going to be the real differentiator in building businesses that thrive.

What We DO

Enabling entrepreneurs to build and lead great businesses.

Over the last few years, we have seen innovation and technology give rise to some great companies, and with it the rise of entrepreneurship. But to unlock the real potential of technology and ensure it has a positive impact on society, we need entrepreneurs and investors to also be leaders and stewards.

We help investors distinguish between founders with real potential and those with no substance. We assess their ability to execute, the potential impact of what they’re building on business and society, and what’s needed to unlock value. Our approach builds partnerships, with aligned investors and founders.

Over the last few years, we have seen innovation and technology give rise to some great companies, and with it the rise of entrepreneurship. But if we want to truly unlock the potential of technology and ensure it has a positive impact on society, we need entrepreneurs and investors to also be leaders and stewards.

We help investors distinguish between founders with real potential and those with no substance. We assess their ability to execute, the potential impact of what they’re building on business and society, and what’s needed to unlock value. Our approach builds partnerships, with aligned investors and founders.

our framework

QUALITY THOUGHT

Through our think-tank, we help investors explore the future and what that means to business and society. e.g.

  • Digital currency and financial inclusion
  • Digital identity, privacy and regulation
  • Artificial Intelligence and education
  • Production and ethical supply chains
  • Women managing a greater share of global wealth and what this means to business

SEARCH & ASSESS

We translate insights into search strategies for relevant entrepreneurs. We profile the people behind the  solutions, including the:

  • Mindset and attitude of the founder
  • Capabilities and cohesion of the team
  • Soundness of the technology
  • Business model
  • Issues such as data, regulation, impact and mitigating risk

INVEST & GROW

We put forward the most viable options and those that best fit with our investors in terms of sector, stage, mindset and vision for the future.

  • Investors choose who to back
  • Chosen ventures are provided with the capital needed to scale and grow: financial and human.
  • We manage the teams like others manage assets.

More than a name

The discipline and philosophy of fair and sustainable business practices.

AMANI means WISHES and ASPIRATIONS in Arabic, PEACE and HARMONY in SWAHILI and THE WAY in Sanskrit.

Our research shows there is a pattern amongst companies equipped to thrive. AMANI™ is the blueprint of this breed of business – one that is fair, ethical and sustainable. The type of company set to grow in the future.

AMANI™

  • Diagnoses the likelihood of teams and companies to succeed
  • Instills ethical business practices, operational excellence and the people to drive them
  • Addresses imbalances in legacy business practices
  • Mitigates risk that can be brought about through corruption, weak decision making and external influences

 

our framework

QUALITY THOUGHT

Through our think-tank, we help investors explore the future and what that means to business and society. e.g.

  • Digital currency and financial inclusion
  • Digital identity, privacy and regulation
  • Artificial Intelligence and education
  • Production and ethical supply chains
  • Women managing a greater share of global wealth and what this means to business

SEARCH & ASSESS

We translate insights into search strategies for relevant entrepreneurs. We profile the people behind the  solutions, including the:

  • Mindset and attitude of the founder
  • Capabilities and cohesion of the team
  • Soundness of the technology
  • Business model
  • Issues such as data, regulation, impact and mitigating risk

INVEST & GROW

We put forward the most viable options and those that best fit with our investors in terms of sector, stage, mindset and vision for the future.

  • Investors choose who to back
  • Chosen ventures are provided with the capital needed to scale and grow: financial and human.
  • We manage the teams like others manage assets.

More than a name

The discipline and philosophy of fair and sustainable business practices.

AMANI means WISHES and ASPIRATIONS in Arabic, PEACE and HARMONY in SWAHILI and THE WAY in Sanskrit.

Our research shows there is a pattern amongst companies equipped to thrive. AMANI™ is the blueprint of this breed of business – one that is fair, ethical and sustainable.

The type of company set to grow in the future.

WHO WE ARE

WHO WE ARE

Deborah Webster

founder

Deborah created AMANIcircle to foster a community of future-focused investors and founders. With an interest in emerging technology such as Blockchain and AI and the changing role of business in society, she peels back the layers on the people behind the technology – their ability to execute, the potential impact of what they’re building, and what’s needed to unlock value.

MICHAEL MAINELLI

ADVISOR

Michael co-founded Z/Yen, the City of London’s leading commercial think-tank and venture firm, in 1994 to promote societal advancement through better finance and technology. His career comprises a decade of technology research, followed by a decade in finance, then subsequently over 15 years of finance and technology in Z/Yen.

AREAS TO THINK ABOUT

In the coming years, women and millennials will start to manage a greater share of global wealth. What is their thinking and how will it impact ways of doing business?

Privacy and trust are under threat. In a world that is increasingly networked, this could lead to a collapse of confidence in technology. How do we ensure reliability, integrity, and surety keep pace with accelerating change before trust in anything but oneself disappears?

Smart cities are the talk of the town and so they should be to cope when over 60% of us will live in cities by 2030. E-bikes, Driverless-connected vehicles, buildings that talk to each other will help but many cities are susceptible to climate change and pandemics. What does the future of cities look like and how can urban dwellers thrive in the 21st century?

It is estimated that the poorest half of the global population are responsible for around 10 per cent of yearly global greenhouse gas emissions, with half of the emissions attributed to the richest 10 per cent of people. Within rich countries, the wealthiest 10 per cent of people contribute far more to greenhouse gas emissions than other income groups. How do we transform socioeconomic activity to environmentally sustainable limits while tackling inequalities and providing a high-quality life to all?

AREAS TO THINK ABOUT

In the coming years, women and millennials will start to manage a greater share of global wealth. What is their thinking and how will it impact ways of doing business?

Privacy and trust are under threat. In a world that is increasingly networked, this could lead to a collapse of confidence in technology. How do we ensure reliability, integrity, and surety keep pace with accelerating change before trust in anything but oneself disappears?

Smart cities are the talk of the town and so they should be to cope when over 60% of us will live in cities by 2030. E-bikes, Driverless-connected vehicles, buildings that talk to each other will help but many cities are susceptible to climate change and pandemics. What does the future of cities look like and how can urban dwellers thrive in the 21st century?

It is estimated that the poorest half of the global population are responsible for around 10 per cent of yearly global greenhouse gas emissions, with half of the emissions attributed to the richest 10 per cent of people. Within rich countries, the wealthiest 10 per cent of people contribute far more to greenhouse gas emissions than other income groups. How do we transform socioeconomic activity to environmentally sustainable limits while tackling inequalities and providing a high-quality life to all?

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