Deborah Webster


Meet the Founder - Deborah Webster


With broad geographic experience encompassing the Middle East, Africa, Asia, USA and Europe, Deborah has an understanding of various cultures and markets, with a particular interest in emerging and frontier markets.


Previously a Partner in Korn Ferry’s Middle East practice, Deborah specialised in cross-border searches and has a strong track record in building and retaining high-performance teams. During her time with the firm, she observed the impact of business in developing economies. Wanting to develop a more sustainable way of doing business, she analysed over 300 in-depth interviews with founders, senior executives and high-performance teams. The findings underpin AMANI™ – the key traits and circumstances enabling companies and people to gel and excel.


Deborah has spent the last few years mentoring startups, is a talent scout for Ideas from Europe and a Trustee for Barefoot College (UK). She is a writer, speaker and panel chairperson on a variety of subjects, including Leadership, Entrepreneurship and business as a force for good.  She is a graduate from the University of Buckingham in Psychology and Business Studies and is a professionally certified NLP coach. Based between Dubai and London, Deborah is often found at university campuses and start-up events, identifying and guiding the next generation of leaders, thinkers and doers.

Meet the Founder – Deborah Webster

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