AMANI CIRCLE brings a new dimension to the innovation landscape. We work with people of character to build companies with principles.

 

Innovation and technology without principles doesn’t maximise its potential and can be a recipe for disaster. We work with ethical investors and entrepreneurs focused on solutions that align profit, principles and practices. 

 

MORE THAN A WORD

WISHES and ASPIRATIONS in Arabic, PEACE and HARMONY in Swahili and THE WAY in Sanskirt, AMANI is more than a word. It reflects our multi-cultural nature and global outlook. 

 

OUR MODEL

Our proprietary protocol – AMANI™ – was developed by profiling  people and companies that gel and excel. AMANI™ enables us to identify innovators worth backing and create the circumstances for their success. 

 

U

We find innovative people and impactful solutions, where profit, environment and society go hand in hand.

 We profile founders and their teams, assessing their competence, character and commitment to succeed.

We identify what founders need to scale, and connect them to best-fit investors, talent and partners to deliver.

We provide sectorial, geographic and operational expertise through our network of mentors and specialists.

We nurture the people behind the product or service, and provide them with what they need to succeed.

Our process turns potential into profit, ideas into impact and values to value creation.

U

We find innovative people and impactful solutions, where profit, environment and society go hand in hand.

 We profile founders and their teams, assessing their competence, character and commitment to succeed.

We identify what founders need to scale, and connect them with the best-fit investors, talent and partners to deliver.

We provide sectorial, geographic and operational expertise through our network of mentors and specialists.

We nurture the people behind the product/service, and provide them with what they need to succeed.

Our process turns potential into profit, ideas into impact and values to value creation.

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We search for and support innovators building business models where profit, environment, society and sound leadership go hand in hand.

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We curate and connect the right circle of people to go from innovation to impact.
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We build sustainable partnerships by pairing the right combination of investors, innovators, mentors and markets.
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Beyond ideas and balance sheets, we align the mindset and motivation of the founders, teams and stakeholders we connect.
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Through our network of mentors and specialists, we provide access to sectorial, geographic and operational expertise.
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Our clients trust our ability to spot potential. We do our best to unlock value.Together we share and fulfill a purpose – creating profit and positive impact.

The Founder

Known for her ability to connect the dots between people and ideas, Deborah Webster is the strategist behind AMANI CIRCLE and the creator of the AMANI™ protocol.  With a background in psychology, Deborah has a strong track record in global talent searches, advising NextGens on succession and mentoring startups. Her forte is envisioning the potential of ideas, the people behind them and creating the circumstances for their success.

BOOKS TO INSPIRE

BOOKS TO INSPIRE

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